Our goal at FordDirect is to be a strategic advantage to you – to be your trusted digital advisor. To do this, we’ve taken a fresh look at how we can deliver the best available digital marketing products, services and consulting. We’ve made several enhancements to our current products and services, and more are in the pipeline. The details of each enhancement are able to be downloaded below.

August 2017 Enhancements
Combined document of all August 2017 enhancements.

ConsumerConnection Enhancements

In order to better meet your needs, Dealers enrolled in ConsumerConnection will see enhancements in two areas: introducing a new Budget Tool for the Customer Fulfillment Center (CFC) in the portal; and enhancing the In-Market Sales campaign.

LiveConnect for Lincoln

Lincoln stand-alone Dealers may now enroll in LiveConnect. LiveConnect combines call tracking internet phone referrals with Dealer managed chat and Dealer managed text. 


FordDirect CRM Enriched Inventory Search

Dealers enrolled in FordDirect CRM and CRM Pro will now receive enriched inventory search capabilities through an integration between CRM and Vehicle Locator Plus. There are now more than 20 available inventory search criteria.


Enhanced DealerDashboard Enhancements

FordDirect is launching changes to the Enhanced DealerDashboard (EDD) including an all-new Executive Summary that will serve as the new EDD home page; and the excel export functionality is now available from the Leads Detail report along with printability of Excel exports enhanced for all views.