Our goal at FordDirect is to be a strategic advantage to you – to be your trusted digital advisor. To do this, we’ve taken a fresh look at how we can deliver the best available digital marketing products, services and consulting. Since April, we’ve made several enhancements to our current products and services. The details of this month's enhancements are available for download below, along with past enhancements. 

September 2017 Enhancements
Combined document of all September 2017 enhancements

Auto Show and Event Lead Delivery

Leads generated from Ford and Lincoln events will now be directly delivered to each Dealer's CRM. These leads include consumers who have attended auto shows, or similar events, who provided their information and have indicated they are in-market for a new vehicle. 

DealerConnection Elite and Elite Plus

DealerConnection Elite and DealerConnection Elite Plus websites will now have optimized monthly payments using the best APR and term combination for each vehicle on both desktop and mobile. 

FordDirect CRM

Dealers enrolled in FordDirect CRM and CRM Pro will now have enhanced inventory search capabilities allowing users to search by, and differentiate between, used and certified pre-owned vehicles in search results.

Fully Managed Chat

Fully Managed Chat is releasing a redesigned chat user interface (UI) featuring a new modern design, smart bar application, co-browse mobile feature and dynamic message greeter. These enhancements will help improve your customers' experience on your DealerConnection Websites.


Social Media Advertising

Dealers enrolled in Social Media Advertising will see new capabilities including site retargeting, integration with DealerConnection websites and unlimited custom ads. 


Social Media & Reputation Management

Dealers enrolled in Social Media & Reputation Management (Silver or Gold package) will now have access to a new report that provides competitive insights for your social media and reputation management results.