Our goal at FordDirect is to be a strategic advantage to you – to be your trusted digital advisor. To do this, we’ve taken a fresh look at how we can deliver the best available digital marketing products, services and consulting. We’ve made several enhancements to our current products and services, and more are in the pipeline. The details of each enhancement are able to be downloaded below.
July 2017 Enhancements
Use the button below to download a combined document with all of the Product Enhancement Notices released in July 2017.
Enhanced DealerDashboard Custom Date Range
DealerConnection Elite Plus - Recommended Vehicles Widget
FordDirect CRM and Lead Manager Mobile App
To give you greater flexibility in viewing information from any start and end dates (dating back two calendar years), we've added custom date range functionality to the Enhanced DealerDashboard (EDD).
You can now add a recommended-vehicles widget on your desktop and mobile websites that displays search inventory results from a shopper's prior visits and displays new and used inventory listings to that shopper on your homepage.
FordDirect is introducing a new, enhanced FordDirect CRM mobile app that replaces the existing app.
June 2017 Enhancements
DealerConnection Elite Plus
To give you the latest website functionality, Dealers can now enable a video hero widget on their desktop homepage. The video can be placed above or below your homepage slideshow.
May 2017 Enhancements
Use the button below to download a combined document with all of the Product Enhancement Notices released in May 2017.
DealerConnection Elite Plus Website Customization Webinar Series
To help you learn more about how to customize your DealerConnection Elite Plus website, FordDirect is offering an educational webinar series that will take place throughout May and June.
DealerConnection Elite Plus Accessories
If you want even more customization or functionality from your website, you can enroll in a wide variety of DealerConnection Elite Plus website accessories.
ConsumerConnection Enhanced Dealer Portal and Improved eNewsletter Tool
With more intuitive tools, navigation and processes, the ConsumerConnection Dealer Portal has been hanced so you can gather information and create campaigns more efficiently. In addition, ConsumerConnection Gold Dealers can now access an enhanced eNewsletter tool that includes targeted and pre-packaged eNewsletters.
New Vehicle Marketing Service Lead Sources
To give you additional clarity on lead sources, you can now see OEM leads displayed eight different ways when they come into your CRM or Lead Management System.
New Vehicle Marketing Service Third-Party Leads Verification
We're improving our lead validation process for third party leads to reduce the number of leads containing incorrect email addresses being sent to you.
Dealer Ratings & Review Monitoring Dashboard Business Listings Accuracy
The Dealer Ratings & Review Monitoring dashboard has been enhanced to include basic maintanence of your dealership's business listings across seven major sites, including Facebook, Google, Bing, Apple Maps, Cars.com, Edmunds.com and Yelp.
April 2017 Enhancements
Use the button below to download a combined document with all of the Product Enhancement Notices and Pre-Launch Notifications released in April 2017.
DealerConnection Elite & Elite Plus
Ford Dealers enrolled in DealerConnection Elite or Elite Plus can now add an all-inventory search option to their website. This allows consumers to view new and used Ford inventory search results together on mobile and desktop websites.
Dealers now have the opportunity to opt-in to a "single touch" approach for many Dealer-funded communications, meaning that the Dealer will only need to send direct mail when there is not an available email address for the consumer.
New Vehicle Marketing Service
Previously, leads from the same consumer that were received by FordDirect more than 14 days apart were treated as new leads. Now, leads that are from the same consumer and received by FordDirect within the prior 30 days will be defined as duplicate leads.
New Vehicle Marketing Service
Lead Sourcing Detail
New Vehicle Marketing Service leads will now identify whether the lead came from an OEM or third-party website. Leads will be displayed as "FD-OEM" and "FD-Third-Party" upon delivery into the CRM or Lead Management System.
Pre-Launch Notifications - April 2017
DealerConnection Elite Plus Enhancements
To better meet your needs, FordDirect has focused DealerConnection enhancements on three key areas: updating certain Ford Motor Company policies to offer more flexibility; improving service levels; and offering more visibility into available features and functionality.